Bullying is known for its victims, not its Heroes.
When Lizzie Velasquez’s TEDxWomen talk became one of the most viewed of its kind with 14mm views and counting, we were there with her. We learned that bullying knows no demographic and that she was not just telling her story, but Everyone's. We created a Kickstarter campaign that broke records, a film that earned them, and a movement that set out to define them. “A Brave Heart: The Lizzie Velasquez Story” established activism with original content, engagement platforms, and garnered the attention and support of the biggest influencers in online and offline media. Around the world, victims of bullying, as well as their parents and teachers, are now armed with a new kind of hope. 5+ billion impressions, 9 film festivals and 10 film festival awards, a 100% Rotten Tomatoes Audience score, and a first day DVD sell-out on Amazon, prove that Lizzie was the new kind of Hero that the world was waiting for.
THE KICKSTARTER campaign
Launched a 30-day campaign from May 2nd through May 31st, 2014
Reached our minimum goal of $180,000 in 25 days with over 3,000 backers
Surpassed our goal by 119% and raised a grand total of $214,930.
Made Kickstarter History as one of the Top 5 Highest Funded Documentaries Raised in 30 Days Or Less
Received support from celebrities like Katie Couric, Kristen Bell, Bill and Giuliana Rancic, Jason Collins, Hillary Duff, and others
Backers from more than 15 countries including Russia, Germany, Australia, Japan, China, Singapore, UK, Afghanistan, Turkey, Canada, Mexico, and Spain
Created shareable original content including inspirational quote posters and a 'High Road' movement trailer
One of our biggest initiatives was on Capitol Hill to lend support for the Safe Schools Improvement Act, the nation’s first federal anti-bullying bill.
We launched a website www.supportthebillwithlizzie.com that allows people to take a stand against bullying by encouraging their local Congress members to support the bill. People are able to sort by state and choose whether to reach their representatives by way of Twitter, Facebook, Email, or even a phone call.
We also partnered with like-minded organizations and platforms like the Ad Council on their 'I Am A Witness' Campaign and Tumblr on their Post It Forward Campaign.